Phoenix Hipwear has a core focus on hip protection. By partnering with experts in senior care and leaders in impact protection, Phoenix Hipwear is committed to the highest levels of preventative healthcare. We want to ensure all seniors can stay active and be protected. 

 Our Team

Natasha Williams, Founder & CEO (New Zealand)

Since early 2007, Natasha had a vision for creating high performing hip protection to help prevent fall related hip fractures. Starting with her first hip protector product in 2008 with an initial focus on the New Zealand market, Natasha began exploring the opportunity to expand to the US and other international markets. Travelling to the US, she attended conferences, including presenting at some of the largest medical technology events. read more 

Chris Hollister, Co-founder (United States)

Chris is a senior executive and global entrepreneur with over 28 years experience in senior living. In 1995 he co-founded Southern Assisted Living (SALI) in the US, which grew to be the largest operator of assisted living/memory care communities in the Southeast by 1999 with over 40 communities. In 2006, with revenues of $100m, SALI was sold to Brookdale and since then Chris has been an active private investor and entrepreneur in a variety of service industries including health care, eco-tourism, and the fast casual restaurant sector. read more

Dennis Jakubowicz, Advisor (United States)

Upon learning about the unique challenges and opportunities in the senior living market more than 25 years ago, Dennis’s career has been focused on serving the industry from a variety of perspectives ever since.

During his early career Dennis held sales leadership positions in the pharmaceutical industry with award-winning careers at Boehringer Ingelheim, Bristol-Myers Squibb, inVentiv Health and Astellas. read more

Debbie Northfield, Office Manager (New Zealand)

Since 2011, Debbie has been hard at work behind the scenes making sure all aspects of the company administration is under control. She takes care of the office and is the every day contact person for accounts enquiries and all other office related questions.

Debbie joined Natasha in 2011, near the start of the hip protector journey and has made sure both New Zealand and US customers have been well looked after along the way. During that time she has become an expert in hip protection and can help to advise on all aspects of Phoenix Hipwear.

Proud to support The Bone Health & Osteoporosis Foundation (USA)