Meet the Team Behind Phoenix Hipwear
Dedicated to Hip Protection & Preventative Care
At Phoenix Hipwear, hip protection is our core focus. By collaborating with experts in senior care and leaders in impact protection, we are committed to delivering the highest level of preventative healthcare.
Our mission is simple: help seniors stay active, confident, and protected—so they can continue living life on their own terms.
Meet Natasha Williams, Our Visionary Founder & CEO
Natasha Williams isn’t just the CEO of Phoenix Hipwear - she’s the driving force and passionate innovator behind the mission to keep people active and protected. Since 2007, she’s been on a journey to revolutionize hip protection, ensuring that those at risk of fractures can move with confidence and live life to the fullest. Natasha is a problem-solver at heart, always looking for ways to improve and create better, smarter solutions. She’s worked alongside healthcare experts, engineers, and real customers to develop game-changing Impact Protection technology—all while keeping the real needs of everyday people in mind. read more
Meet Chris Hollister, Our Co-founder and Global Entrepreneur
Chris is a seasoned executive and global entrepreneur with over 30 years of experience in senior living. In 1995, he co-founded Southern Assisted Living (SALI) in the U.S., which rapidly expanded to become the largest assisted living and memory care provider in the Southeast. By 1999, SALI operated over 40 communities, and by 2006, with annual revenues reaching $100 million, it was acquired by Brookdale. Following the sale, Chris became an active private investor and entrepreneur, focusing on industries such as healthcare, eco-tourism, and fast-casual dining. read more
Meet Dennis Jakubowicz, Our Specialist Advisor With a Passion for Technology
With over 25 years of experience in the senior living industry, Dennis has dedicated his career to driving innovation and improving care from multiple perspectives.
Starting in pharmaceutical sales, Dennis held leadership roles at Boehringer Ingelheim, Bristol-Myers Squibb, inVentiv Health, and Astellas, earning recognition for his success. He later transitioned into healthcare technology, introducing the benefits of automated medication dispensing to long-term care pharmacies as VP of Sales, Specialty Care at Omnicell. His expertise extended to consulting roles with AutoMed, Talyst, and OnSiteRx, helping shape medication management solutions for senior care. read more
Meet Debbie Northfield, Our Indispensable Office Manager
Since 2011, Debbie has been the driving force behind the scenes, ensuring that every aspect of company administration runs smoothly. As the go-to person for accounts inquiries and office operations, she keeps everything organized and running efficiently.
Joining Natasha early in the hip protector journey, Debbie has played a key role in supporting both New Zealand and U.S. customers, making sure they receive the best care and service. Over the years, she has become an expert in hip protection, offering valuable insights and guidance on all aspects of Phoenix Hipwear.
With her dedication and in-depth knowledge, Debbie continues to be an essential part of the team, helping customers stay informed and supported every step of the way.
impctLAB specializes in designing and engineering products that manage physical impacts, from helmets to body armor. Since 2020, Phoenix Hipwear has collaborated with the impctLAB team to push the boundaries of hip protection technology.
Our partnership began with the development of the CrashCloud™ shield and evolved into a comprehensive shield redevelopment process. Through their expertise, impctLAB identified cutting-edge 3D printing technology as the key to creating an even more advanced and effective hip protector.
Together, we are redefining impact protection—giving you the confidence to stay active and safe.
Carbon - Our Brilliant 3D Printing Technology Partner
Carbon’s cutting-edge 3D printing technology empowers brands to create data-driven, high-performance products that prioritize comfort, protection, and design. Recognizing Carbon as a leader in this space, Phoenix Hipwear leveraged their innovative platform to develop the most advanced shield in hip protection—one that is lightweight, breathable, and custom-engineered for maximum impact absorption.
Through this partnership, we’ve redefined what’s possible in hip protection, delivering a radically improved solution designed to keep you active and confident.
Bone Health & Osteoporosis Foundation (USA)
Phoenix Hipwear is proud to be a member of the BHOF Corporate Advisory Roundtable and Natasha represents Phoenix as an Ambassador for BHOF.